Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy ebook
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy ebook
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Author: Mónica Gómez-suarez
Page Count: 450 pages
Published Date: 30 Jun 2016
Publisher: IGI Global
Publication Country: Hershey, United States
Language: English
ISBN: 9781522502203
File size: 41 Mb
Download Link: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products.The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Read online Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Buy and read online Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Download and read Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Mónica Gómez-suarez
Author: Mónica Gómez-suarez
Page Count: 450 pages
Published Date: 30 Jun 2016
Publisher: IGI Global
Publication Country: Hershey, United States
Language: English
ISBN: 9781522502203
File size: 41 Mb
Download Link: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
---------------------------------------------------------------
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products.The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Read online Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Buy and read online Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Download and read Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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